- Brand Audit
Enhance Marketing provides a Brand Audit and Channel Management service to a number of key clients assisting them is establishing key Brand & Branding Channel issues such as:
• What Segmentation Strategy has been developed to manage the Channel?
• Does the Channel have various differing categories within the Channel?
• Is there a defined Brand & Branding Support programme & POS Plan in place for each Channel Segment?
• What Brand and Product Display guidelines are in place for each Channel Segment?
• What is the Channel Support Strategy and Call Frequency by Segment?
• What size is the Channel Support Team and what % of the Channel can it cover?
• What is the Channel Contact & Feedback Strategy?
We develop tailored bespoke programmes for each Brand and Client dependent on their needs and existing brand strategy in order to develop or enhance a segmentation strategy for the channel.